Advertising Specifications
Print Specifications and Requirements
Mechanical Requirements
Saddle stitch, three columns to a page. Paper stock: Machine coated — 38 lb. body with 100 lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7/8" x 10½".
Digital Files and Specifications for Print
High-res, press ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload.
Mailing Instructions
Ship all advertising artwork, insertion orders, contracts, and copy instructions for printed ads to:
Garden Center
4020 Kinross Lakes Parkway, #201
Richfield, OH 44286
For additional information, call Heidi Clevinger at (330) 523-5348 or e-mail hclevinger@gie.net.
Ad Sizes (Non-Bleed)
| Specifications |
Width |
Depth |
| Full Page |
7" |
10" |
| 2/3 Page |
4½" |
10" |
| ½ Island |
4½" |
7½" |
| ½ Horizontal |
7" |
4 7/8" |
| ½ Vertical |
3 3/8" |
10" |
| 1/3 Page Square |
4½" |
4 7/8" |
| 1/3 Page Vertical |
2 3/16" |
10" |
| ¼ Page Square |
3 3/8" |
4 7/8" |
| ¼ Page Horizontal |
7" |
2 3/8" |
| 1/6 Page Vertical |
2 3/16" |
4 7/8" |
| 1/6 Page Horizontal |
4½" |
2 3/8" |
Bleed Ad Sizes (Available at no extra charge)
| Specifications |
Width |
Depth |
| Single Page Bleeds |
8 1/8" |
10¾" |
| Trim Area |
7 7/8" |
10½" |
| Live Area |
7" |
10" |
| Spread Bleeds |
16" |
10¾" |
| Trim Area |
15¾" |
10½" |
| Live Area |
14" |
10" |
(On all bleed advertisements, allow 3/8" from any trim edge for live or type matter. Add 1/8" to gutter for each page on spread ads. Supply ruled proof showing crop line.)
Editorial Offices
Garden Center
801 Cherry Street
#960
Fort Worth, TX 76102
Sales Offices
Garden Center
4012 Bridge Avenue
Cleveland, OH 44113
800-456-0707
Digital Specifications and Requirements
Website Advertising
Standard
* Supports Rich Media
Rich Media
E-newsletter Advertising
Digital File Specifications for Web Advertisements
The preferred file formats for all internet advertisements are .gif, .jpg, .swf.
Static materials for e-newsletter advertising preferred.
Flash materials require a tracking URL for submission. Contact Aaron Shrider at ashrider@gie.net or
330-523-5331.